5 Brilliant B2B eCommerce Strategies That Are Working For Real Companies
B2B eCommerce strategies are as unique as the companies pursuing them. But what strategies and tactics are working in today’s fast-changing digital environment? There are definitely winners and losers in ...
Top 7 B2B Ecommerce Challenges In 2023
Originally published Aug 6, 2019. Expanded Jan 24, 2023. 2023 has delivered new challenges in B2B ecommerce. Inflation, a tough labor market, and economic uncertainty are putting pressure on B2B ecommerce ...
8 Steps to Drive SAP B2B eCommerce Adoption Among Your Customers
First published Aug 8, 2017. Refreshed Aug 25, 2021. If you build B2B eCommerce, will they come? Not necessarily. In today’s digital-first world, just launching B2B eCommerce isn’t enough. You ...
3 Critical Components of the Perfect B2B eCommerce Marketing Strategy
Editor’s note: Today’s post appears courtesy of Aaron Chio, Associate Partner with Clarkston Consulting. To stay ahead of your customers’ B2B eCommerce expectations, you need a deep understanding of their ...
4 Questions To Ask As You Plan Your B2B Self-Service Portal Project
The post-COVID digital world is driving manufacturers to adopt B2B self-service portals. With digital expectations now the norm, a self-service portal is a basic necessity for a good customer experience. ...
Manufacturer eCommerce Strategy: 5 Questions To Ask
In the world of manufacturer eCommerce, strategies are as varied as the organizations pursuing them. How do you know what strategies your company should pursue? In this post, we’ll give ...
Ecommerce Is A Product–And It Needs An Owner
First published Nov 14, 2018. Updated Aug 11, 2021. If you’re an industrial manufacturer, you have a clear-cut line of products. But one of your most important products doesn’t have ...
B2B eCommerce Implementation Guide: How To Cover All Your Bases
Where do you start when implementing B2B eCommerce? With repercussions across all parts of the organization, launching B2B eCommerce is an essential project to get right. The challenge is defining ...
The #1 Key To Increasing B2B Ecommerce Conversion Rates
Growing B2B eCommerce traffic can be hard. This is especially true for manufacturers who only allow approved customers to log in to the B2B eCommerce portal—or organizations that sell in ...
Top 8 Benefits of B2B eCommerce
No doubt about it, B2B eCommerce is essential for manufacturers in the digital age. The benefits of B2B eCommerce touch all parts of the organization — from customer service to ...
Integrating BigCommerce To SAP ECC: What You Need To Know
If you’re looking for an eCommerce solution integrated to SAP, BigCommerce looks like a great option. The platform is quite robust for B2C. If you’ve already launched BigCommerce for a ...
5 Ways to Run Smarter with B2B Ecommerce Analytics
Editor's note: Originally published April 25, 2018. Updated July 21, 2021. Whether you’re launching B2B eCommerce to grow revenue, increase efficiency, or both, you need to define your goals and ...